Monday 8 October 2007

Toyota goes all WOW

I imagine a lot of agencies have been scratching their heads about how best to target the 8 million users in World of Warcraft. Now I'm not sure that your average WOW user will be the same kind of person to go and buy a Toyota 4x4 but kudos, for doing something a bit different, even it is a watered down version of the famous Leroy Jenkins clip.... Check out Toyota's effort below



Now here comes Leroy.....

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