Tuesday, 2 October 2007

Dove Onslaught

Ogilvy's follow up to the award winning 'Evolution' was presented by Steve Hayden, vice chairman of Dove agency Ogilvy & Mather Worldwide, during an Advertising Week conference on so-called "Passionistas" (new research sponsored by Yahoo and MediaVest about the empowered consumers who spread information online.... like me). Evolution is a pretty hard act to follow and 'Onslaught' is probably not as clever as it thinks it is, flashing up images of hot girls and uncomfortable pics of plastic surgery, reminds me a little of film scenes where people are 'reprogrammed'. However, it does make a good point very well, you can't argue with that.

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