Wednesday, 11 June 2008
Thursday, 29 May 2008
Thanks to Fresh Creation for giving me a heads up.
Wednesday, 28 May 2008
Zak Snyder (director of Dawn of the Dead & 300) has just finished shooting Watchmen, a movie based on one of the best comic books around (Time magazine has it in their top 100 books of all time). The movie is based in an alternate 1985, where super heroes are illegal and the world stands on the edge of nuclear war with Russia. One major company called 'Veidt' seems to be the dominant producer of almost everything from Trainers to Holidays and this is where it gets interesting....
Via YouTube, people can download various product demos and are invited to create a 15/30/60sec advert that if selected, will feature on the numerous televisions that pepper the Watchmen set. The top 20 have a chance of making it, with a few other prizes thrown in for good measure.
I love the idea of giving Watch-Fans a creative input into a movie that is regularly thought of as un-filmable and has a lot of fans very nervous. Plus, it's nice to see that the movie hasn't lost its integrity and tried to shoe horn in real life products, keeping its feet firmly routed in Alan Moores world.
I wonder how much input advertisers have when their clients product is being used in a movie, for example, did AMV have anything to do with the Guinness spot in Minority Report? Or was that driven by Spielberg?
Either way, UGC in a movie is a great idea and gets the thumbs up from me.
Tuesday, 13 May 2008
MUTO a wall-painted animation by BLU from blu on Vimeo.
Thursday, 8 May 2008
The Science Museum in London is currently hosting a temporary exhibition (Wed 30 Apr 2008 - Sun 25 Oct 2009) demonstrating Britain's post war technological boom.
"After 1945, though war-weary and broke, Britain found huge pride in wartime advances such as radar, penicillin and the jet engine. Discoveries like these were now tipped to kick-start world-beating industries, bring prosperity and bankroll the emerging welfare state.
Wednesday, 7 May 2008
Chart Track issued figures for first day sales for GTA IV saying the title sold 631,000 copies by close of business. This single day figure is almost as much as the previous sales record holder, GTA: San Andreas, managed in its first week - 677,000 units. Seeing as my co-worker was prepared to set his recently sick mother the task of calling every shop in the south london area in search of a copy, i'm not surprised. My dept is rife with the kind of banter you would expect after an episode of Mighty Boosh and frankly i'm curious, but i've caught my flatmate slumped, asleep infront of our widescreen TV, Xbox remote in hand, with the pause screen flashing, at 4am and i know that i dare not that way go.
Sales are apparently split nearly 50% across consoles which i find surprsing, considering the Xbox sales lead, but i guess that its one of the few genuinely awesome titles available for the PS3 (disclaimer) so people have probably been chewing their nails....
It's fascinating to think that Ironman was set to break the $90 million mark for its opening weekend in the US, and you just think how much PR was involved and what it cost to produce. Rockstar's advertising for GTA IV was minimal in comparison and soon they hope to anounce global profits of $500 million off the back of 6 million copies sold.
The service has a selection of features that mostly seem to work so far. The channel features promotional videos and an index of Wii and DS games to help the Nintendo nerd make essential purchasing decisions. It also allows demos of DS games to be sent to your handheld. The 8 titles available for temporary download have already been released, which is a bit poor, but i guess it's a start
They haven't supplied an online store for download, but once you select a game you're keen on, it will only provide you with a recommendation of outlet stores such as Amazon or Wal-Mart, which seems a shame. You'd like to think there was an online purchase , but it would seem the amount of memory required (126 blocks of system memory to download, plus another 126 blocks for temporary data storage) to run Nintendo TV, negates the 'click and play option'.
It also monitors the TV you use, possibly to check who's doing HD tech, and it seems pretty bias towards recommending Nintendo titles, but that's to be expected i guess.
All round though it seems like a good start, and now they've joined forces with the BBC iPlayer, it would seem like Nintendo have moved one more step ahead of the XBox and the lumbering PS3.
Wednesday, 19 March 2008
GOOD LUCK CALM!
This is an exciting prospect and could mark a whole new wave of advertising, that the consumer actually chooses to seek out rather than avoid. Sadly the technology is still very much in its infancy.
Wednesday, 23 January 2008
Check out the Beta test video, and thanks to Engadget for the heads up.
Tuesday, 22 January 2008
Well now it would seem my months of tracing may finally come in handy. Those crafty antipodeans at ACVT have whipped up some software that allows the user to trace real objects within video footage:
"The user interacts with VideoTrace by tracing the shape of the object to be modelled over one or more frames of the video. By interpreting the sketch drawn by the user in light of 3D information obtained from computer vision techniques, a small number of simple 2D interactions can be used to generate a realistic 3D model."
If it's half as quick as the video demonstrates, then it could really help revolutionise small to medium budget 3D projects. No more painful building in Maya, just film it and rotoscope it, job done!
I'd love to know if anyone has used it, please let me know your thoughts.
Tuesday, 8 January 2008
"I documented the entire experience with a plodding sequence of 3,214 photographs, beginning with the taxi ride to Newark airport, and ending with the butchering of the second whale, seven days later. The photographs were taken at five-minute intervals, even while sleeping (using a chronometer), establishing a constant “photographic heartbeat”. In moments of high adrenaline, this photographic heartbeat would quicken (to a maximum rate of 37 pictures in five minutes while the first whale was being cut up), mimicking the changing pace of my own heartbeat."
The photos themselves are fantastic, however its the system that he has designed for us to view his trip that is most special. You can choose 3 different ways of navigating the story (the mosaic version is really satisfying as a user) and the timeline that has been put in place manages to heighten the experience.
Go to thewhalehunt.org and a good old look, its really well thought out project and i for one have found myself drifting back more than once. Johnathan also has his own site number27.org which has details of his previous work.
Over at Gustavo Moura, who from what i gather is a designer/blogger has come across an awesome demonstration of sound design. I couldn't download the audio, so i urge you to pop over to here, and check it out. Its set in a barber shop and uses a host of different sounds to help your brain create a 3D space, its really freaky and i'll give five English pounds to anyone who doesn't either turn around when someone clicks their fingers or doesn't feel slightly odd when the bag goes over your head.... you'll know what i mean.
Welcome back Fishtankers, and firstly, massive apologies for any lack of interesting or indeed dull news, the run up to last year was fairly hectic and my geek-news fest had to be put on the back burner. Anyhoo, hopefully this will be the beginning of more regular updates so lets get started shall we.....