Tuesday, 30 October 2007

Dark Knight's viral campaign picks up a gear

The oddly named website, whysoserious.com has been the home of Warner Brothers Batman; Dark Knight's viral campaign. So far it has included fake campaign posters for one of the characters (District Attorney Harvey Dent aka 'Two Face') which was later deface by graffti, allegedly by The Joker, as well as a Jack O'Lantern Pumpkin with a Batsmile cut out of it, slowly rotting. Some of the site has required interaction, but not quite to the extent that it does now.

The site has instigated a treasure hunt that appears to take in 21 cities across the US. By clicking on the small cuttings (pic 2) you are asked to solve a clue, which requires the user to physically go and hunt the answer down, which is in the form of a letter it would seem. The letters i assume will spell out some Joker based nugget of info.

It's not rocket science, but i like the way in which it needs people from all over the States to get involved and move away from their computer to help solve the riddle. WB started their viral campaign quite some time ago, so anticipation is high and growing, thanks to this kind of thinking.

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