Tuesday, 30 October 2007


"Up, up in the air, like my beautiful advertising campaign......" It's not quite got the same ring to it, but Ad Air claim to have taken OOH (Out Of Home) advertising one step further by pasting enormous ground posters onto fields that are adjacent to airport runways. The advertisements are approximately 3 times the size of a standard football pitch (about 315x210m) so big then, and as everyone knows, once you've had to turn off your iPod you're pretty much dedicated to trying to spot where your Nan lives out of the window, so all in all, quite a nifty idea. Not cheap though, as the first spot that was launched in Dubai went for a tasty £80,000..... Check out Reuters report (PS: Watch out for the guys suit collars.... )

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