Wednesday, 19 March 2008

CALM attempt to break records and save lives

The charity CALM is trying to raise £50,000 by attempting to break a world record, twice. Two young guys have been asked to try to wear a total of 250 T-Shirts each. The current record is 224 you can watch it here on YouTube. The idea behind the 500/100 campaign, which will be supported by local London paper The Metro and MTV amongst others, is to ask companies to pay £100 to have their company logo on one T-Shirt. Hopefully, this will result in CALM reaching their target (500 T-Shirts=£50,000) and be world beaters at the same time. Check out the teaser film below.



It's quite amazing what you can do if you've got a few weeks and A LOT of spare Danish building bricks.... Kudos to YouTube user 'Keshen8' who has matched the trailer for The Dark Knight trailer shot for shot, watch out for the truck flipping over, its priceless.

How to give yourself hand cramp...

I’m currently learning After Effects and I’ve noticed that you can achieve pretty impressive results with even a limited ability but it would never cross my mind to export my movie as an image sequence, print out every single frame (that’s 25 frames per second my friend) cut out all the images by hand and then stitch it back together in the striking way in which Javan Ivey has done.

Pretty awesome.

There's a whole lot of good in those little O's!

Otello, is not just a great name for a breakfast cereal, it’s what Vodafone hope to be a revolution in the way we search for content on mobile devices. The idea is that you could see a poster or read something in a national newspaper, photograph it with your camera phone and then search via the captured image. You would then receive related content via MMS.

This is an exciting prospect and could mark a whole new wave of advertising, that the consumer actually chooses to seek out rather than avoid. Sadly the technology is still very much in its infancy.

Still, to end on an optimistic note, some genius has already cracked it with regards to searching for music . A similar application currently comes as standard on Sony Ericsson handsets.