Thursday, 29 May 2008
Thanks to Fresh Creation for giving me a heads up.
Wednesday, 28 May 2008
Zak Snyder (director of Dawn of the Dead & 300) has just finished shooting Watchmen, a movie based on one of the best comic books around (Time magazine has it in their top 100 books of all time). The movie is based in an alternate 1985, where super heroes are illegal and the world stands on the edge of nuclear war with Russia. One major company called 'Veidt' seems to be the dominant producer of almost everything from Trainers to Holidays and this is where it gets interesting....
Via YouTube, people can download various product demos and are invited to create a 15/30/60sec advert that if selected, will feature on the numerous televisions that pepper the Watchmen set. The top 20 have a chance of making it, with a few other prizes thrown in for good measure.
I love the idea of giving Watch-Fans a creative input into a movie that is regularly thought of as un-filmable and has a lot of fans very nervous. Plus, it's nice to see that the movie hasn't lost its integrity and tried to shoe horn in real life products, keeping its feet firmly routed in Alan Moores world.
I wonder how much input advertisers have when their clients product is being used in a movie, for example, did AMV have anything to do with the Guinness spot in Minority Report? Or was that driven by Spielberg?
Either way, UGC in a movie is a great idea and gets the thumbs up from me.
Tuesday, 13 May 2008
MUTO a wall-painted animation by BLU from blu on Vimeo.
Thursday, 8 May 2008
The Science Museum in London is currently hosting a temporary exhibition (Wed 30 Apr 2008 - Sun 25 Oct 2009) demonstrating Britain's post war technological boom.
"After 1945, though war-weary and broke, Britain found huge pride in wartime advances such as radar, penicillin and the jet engine. Discoveries like these were now tipped to kick-start world-beating industries, bring prosperity and bankroll the emerging welfare state.
Wednesday, 7 May 2008
Chart Track issued figures for first day sales for GTA IV saying the title sold 631,000 copies by close of business. This single day figure is almost as much as the previous sales record holder, GTA: San Andreas, managed in its first week - 677,000 units. Seeing as my co-worker was prepared to set his recently sick mother the task of calling every shop in the south london area in search of a copy, i'm not surprised. My dept is rife with the kind of banter you would expect after an episode of Mighty Boosh and frankly i'm curious, but i've caught my flatmate slumped, asleep infront of our widescreen TV, Xbox remote in hand, with the pause screen flashing, at 4am and i know that i dare not that way go.
Sales are apparently split nearly 50% across consoles which i find surprsing, considering the Xbox sales lead, but i guess that its one of the few genuinely awesome titles available for the PS3 (disclaimer) so people have probably been chewing their nails....
It's fascinating to think that Ironman was set to break the $90 million mark for its opening weekend in the US, and you just think how much PR was involved and what it cost to produce. Rockstar's advertising for GTA IV was minimal in comparison and soon they hope to anounce global profits of $500 million off the back of 6 million copies sold.
The service has a selection of features that mostly seem to work so far. The channel features promotional videos and an index of Wii and DS games to help the Nintendo nerd make essential purchasing decisions. It also allows demos of DS games to be sent to your handheld. The 8 titles available for temporary download have already been released, which is a bit poor, but i guess it's a start
They haven't supplied an online store for download, but once you select a game you're keen on, it will only provide you with a recommendation of outlet stores such as Amazon or Wal-Mart, which seems a shame. You'd like to think there was an online purchase , but it would seem the amount of memory required (126 blocks of system memory to download, plus another 126 blocks for temporary data storage) to run Nintendo TV, negates the 'click and play option'.
It also monitors the TV you use, possibly to check who's doing HD tech, and it seems pretty bias towards recommending Nintendo titles, but that's to be expected i guess.
All round though it seems like a good start, and now they've joined forces with the BBC iPlayer, it would seem like Nintendo have moved one more step ahead of the XBox and the lumbering PS3.