Frankly i'm surprised. I'd like to think i'm fairly 'finger on the pulse' with tech and stuff, but for GTA IV to hit £40 million, not dollars but pounds, in its first week of sales! Thats staggering, i mean thats movie cash. Take Two, who own Rockstar Games must be pleased as punch and soon they're rumoured to announce it's sold its 6 millionth copy worldwide.
Chart Track issued figures for first day sales for GTA IV saying the title sold 631,000 copies by close of business. This single day figure is almost as much as the previous sales record holder, GTA: San Andreas, managed in its first week - 677,000 units. Seeing as my co-worker was prepared to set his recently sick mother the task of calling every shop in the south london area in search of a copy, i'm not surprised. My dept is rife with the kind of banter you would expect after an episode of Mighty Boosh and frankly i'm curious, but i've caught my flatmate slumped, asleep infront of our widescreen TV, Xbox remote in hand, with the pause screen flashing, at 4am and i know that i dare not that way go.
Sales are apparently split nearly 50% across consoles which i find surprsing, considering the Xbox sales lead, but i guess that its one of the few genuinely awesome titles available for the PS3 (disclaimer) so people have probably been chewing their nails....
It's fascinating to think that Ironman was set to break the $90 million mark for its opening weekend in the US, and you just think how much PR was involved and what it cost to produce. Rockstar's advertising for GTA IV was minimal in comparison and soon they hope to anounce global profits of $500 million off the back of 6 million copies sold.