There's a whole lot of good in those little O's!

Otello, is not just a great name for a breakfast cereal, it’s what Vodafone hope to be a revolution in the way we search for content on mobile devices. The idea is that you could see a poster or read something in a national newspaper, photograph it with your camera phone and then search via the captured image. You would then receive related content via MMS.

This is an exciting prospect and could mark a whole new wave of advertising, that the consumer actually chooses to seek out rather than avoid. Sadly the technology is still very much in its infancy.

Still, to end on an optimistic note, some genius has already cracked it with regards to searching for music . A similar application currently comes as standard on Sony Ericsson handsets.