Wednesday, 19 March 2008

CALM attempt to break records and save lives

The charity CALM is trying to raise £50,000 by attempting to break a world record, twice. Two young guys have been asked to try to wear a total of 250 T-Shirts each. The current record is 224 you can watch it here on YouTube. The idea behind the 500/100 campaign, which will be supported by local London paper The Metro and MTV amongst others, is to ask companies to pay £100 to have their company logo on one T-Shirt. Hopefully, this will result in CALM reaching their target (500 T-Shirts=£50,000) and be world beaters at the same time. Check out the teaser film below.


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