Zak Snyder (director of Dawn of the Dead & 300) has just finished shooting Watchmen, a movie based on one of the best comic books around (Time magazine has it in their top 100 books of all time). The movie is based in an alternate 1985, where super heroes are illegal and the world stands on the edge of nuclear war with Russia. One major company called 'Veidt' seems to be the dominant producer of almost everything from Trainers to Holidays and this is where it gets interesting....
Via YouTube, people can download various product demos and are invited to create a 15/30/60sec advert that if selected, will feature on the numerous televisions that pepper the Watchmen set. The top 20 have a chance of making it, with a few other prizes thrown in for good measure.
I love the idea of giving Watch-Fans a creative input into a movie that is regularly thought of as un-filmable and has a lot of fans very nervous. Plus, it's nice to see that the movie hasn't lost its integrity and tried to shoe horn in real life products, keeping its feet firmly routed in Alan Moores world.
I wonder how much input advertisers have when their clients product is being used in a movie, for example, did AMV have anything to do with the Guinness spot in Minority Report? Or was that driven by Spielberg?
Either way, UGC in a movie is a great idea and gets the thumbs up from me.