Apples new POD on the block may look the business and if smearing your grubby fingers all over the same screen that you actually want to watch, floats your boat, I'm sure you'll be joining numerous Apple fans in spending hundreds of your hard earned pounds on another beautifully designed, but essentially flawed piece of kit (read our review of Steve Jobs latest Keynote here).
However, thanks to 'Shrink My Tunes' you can now fit twice as much music (doesn't work on video yet) on to your MP3 player, without apparently any drastic loss in quality. They claim to use 'content sensitive heuristic algorithms' developed by NASA apparently to reduce the file size of your favourite track. The software is small at 2MB and is currently PC only, and offers little in the realms of options with regards to your file encoding, but it seems like a good place to start.
The offer of halving the space taken up on your MP3 player is too good to pass up, unless of course your music ends up sounding like it was recorded in you mums bathroom. According to Wired, it has varying results, and the claim to reduce 5MB songs to 1.5MB only really applies to people willing to listen to 'internet radio quality' music. However, when reduced by 50% the quality was fairly acceptable. Hear for yourself over at Wired, where they've uploaded a couple of trial clips.
Will this make the new iPod Touch a bigger success? I doubt it, i think it'll have more impact on the new improved iPod Nano, which i liked the look off a lot and am much more inclined to purchase.....