Advertising Genius, by yours truly...

THE FIREFLIES RIDE from CYCLEFILM on Vimeo.

TRON Legacy Trailer, nuff said

At the Comic Con in San Diego this week, Disney unveiled the new 3 min teaser, which is quite wonderful. I love the way they have gone with the design, and its a great combo of nearly full CG animation and live action, the helmets are a great touch.....

Thankfully, after a rethink they seem to have dropped the rather naff sounding TR2N, looks nice, but hard to say....

Augmented Reality - Get your kids outdoors

The chaps behind 'The Hidden Park' have managed to combine the best of ARG (Alternate Reality Gaming) with Geocaching together with the iPhones ability to accurately pinpoint your location. With the additional Digital Camera as well as the Accelerometer, which is the funky feature that allows the iPhone to respond accordingly to any physical motion.

The adventure begins with a video call from a friendly Troll called 'Trutton' who is asking for your help with the Magical Wildlife Protection Association. He explains that the park he and his friends live in are in danger of being destroyed by greedy developers and that he hopes that you are able to follow his map and collect vital evidence to help prove their existence.

The application built by the Ozzie company 'Bulpadok' has been designed to work with 10 different parks worldwide including Central Park and our own Kensington Gardens, each one following a unique magical map, which as it is followed via the iPhone, brings a collection of riddles to solve and magical beasties to combat in order to save the park.

The ability to document your journey with photos, helps give each adventure a unique twist, especially as the parks mystic inhabitants magically appear in your finished pics.

World Builder by Bruce Branit

A strange man uses holographic tools to build a world for the woman he loves. This is a short by filmmaker Bruce Branit known also as the co-creator of 405, which i've included below. World Builder was apparently shot in one day and posted over 2 years, very cool indeed. If ever there was an argument for it being all about the operator and not the kit, this is it.

405

Informant Trailer = Funny

The trailer for Matt Damon & Steven Soderbergh's new movie 'The Informant' is out now and i urge you watch it. I was nervous that it was a heavy, 'Fat Russell Crowe' (i.e. Fat Crowe = Serious Role) type of movie, it appears my fears were unfounded....

Fireflies update.

So, we're nearing the end of our adventure, just about to cycle into the Palm Beach, just down the road from Cannes. As you can see, we've just been rewarding ourselves with a big old lunch. Here's to an amazing trip, though looking forward to removing the Lycra for a while!




Post From My iPhone

Blogging from my iPhone. . .

Will it work?

Apparently so.


-- Post From My iPhone