Augmented Reality - Get your kids outdoors

The chaps behind 'The Hidden Park' have managed to combine the best of ARG (Alternate Reality Gaming) with Geocaching together with the iPhones ability to accurately pinpoint your location. With the additional Digital Camera as well as the Accelerometer, which is the funky feature that allows the iPhone to respond accordingly to any physical motion.

The adventure begins with a video call from a friendly Troll called 'Trutton' who is asking for your help with the Magical Wildlife Protection Association. He explains that the park he and his friends live in are in danger of being destroyed by greedy developers and that he hopes that you are able to follow his map and collect vital evidence to help prove their existence.

The application built by the Ozzie company 'Bulpadok' has been designed to work with 10 different parks worldwide including Central Park and our own Kensington Gardens, each one following a unique magical map, which as it is followed via the iPhone, brings a collection of riddles to solve and magical beasties to combat in order to save the park.

The ability to document your journey with photos, helps give each adventure a unique twist, especially as the parks mystic inhabitants magically appear in your finished pics.

World Builder by Bruce Branit

A strange man uses holographic tools to build a world for the woman he loves. This is a short by filmmaker Bruce Branit known also as the co-creator of 405, which i've included below. World Builder was apparently shot in one day and posted over 2 years, very cool indeed. If ever there was an argument for it being all about the operator and not the kit, this is it.

405

Informant Trailer = Funny

The trailer for Matt Damon & Steven Soderbergh's new movie 'The Informant' is out now and i urge you watch it. I was nervous that it was a heavy, 'Fat Russell Crowe' (i.e. Fat Crowe = Serious Role) type of movie, it appears my fears were unfounded....

Fireflies update.

So, we're nearing the end of our adventure, just about to cycle into the Palm Beach, just down the road from Cannes. As you can see, we've just been rewarding ourselves with a big old lunch. Here's to an amazing trip, though looking forward to removing the Lycra for a while!




Post From My iPhone

Blogging from my iPhone. . .

Will it work?

Apparently so.


-- Post From My iPhone

Rory.tv - GOES LIVE!

Here at Ogilvy in London, i sometimes have the pleasure of working with Rory Sutherland, who is Vice-Chairman across the group here in the UK. His thoughts, comments and speeches are regularly the highlight of many blogs around the advertising world and beyond, and his personal blog is the only real reason to log into our intranet. So it comes as a great pleasure to announce the launch of Rory.tv, put simply, its Rory, on screen, doing what he does best.

There are 4 episodes that you can select via his TV set, and with more to come i urge you to keep an eye on the site.

So far Rory has covered such hot topics as to why Mass Marketing is the nearest thing to an egalitarian state, and why putting security on your potato patch might not be such a bad idea.

Enjoy.

For more info on Rory click here.

Movie Boy - How interesting can this really get?

Firstly, yes, its been a while, i know by now i've had more come backs than Madonna, but i thought this was an appropriate article to blog about as its been done by my pals over at Glue London.

As part of The Suns 'Hollywoods Greats' movie give away, they have seen it fit to lock a poor boy up in a room, to watch movies, back to back.... You can message him, pick his next film and enter a daily competition to win £1000 if you guess the amount of hours watched in total over 7 days.

Most of the recent comments seem to involve, Jamie's rather unfortunate choice of vest, but generally , its built up quite a little following, though i do wonder, who will be watching this by the end of the week. Saying that, i've been logged in since this morning, so....

The free movies that are available won't set many film fans alight, but anything with LA Story and Bill & Ted, has got my vote.

Check out the link for yourself, here.